Dealing with a rebranding is a complicated process. It does not only concern us and the customer, but also the end users of it. When then you come to terms with the sporting world, things get even harder. Because of the emotions and the attachment that a club gives to its fans, they should be made involved and listened to as much as possible, to avoid (un)sensational slips.
Our work for the Fiuggi Football Club started with the need for both the company and the supporters and supporters: to show a strong club and a solid structure that allows young people to grow and prosper in football that counts.
An important issue was to create a sub-brand for merchandising, which would fully reflect the message of the club and allow greater participation and synergy with it. Because the real fans are those who live sport every day, not just on Sundays.